Led UX strategy during a new product development cycle, driving company-wide alignment on a new product direction through rapid prototyping and stakeholder workshops.
Redesigned core developer tool workflows, reducing task completion time and improving usability scores across a technical user base of 100K+ developers.
Collaborated closely with contractors, engineering, and marketing to launch a full website redesign that drove a 22% lift in conversions and 50% improvement in page performance.
Created the new logo and supporting visual assets for a brand refresh at a multi-million dollar SaaS company, unifying the visual identity across product, web, and marketing channels.
ActiveState
Sep 2019 - Mar 2025
Vancouver, BC
UX/UI Designer
Conducted usability tests and iterative design experiments that increased sign-ups by 23% and improved onboarding completion by 50%.
Built and maintained a design system of 60+ reusable components and documentation that standardized UI patterns across the product, reducing design debt and speeding up dev handoff.
Partnered with engineering to merge 100+ PRs into the product codebase, bringing production-ready designs to life and supporting on-time launches.
Nucamp
Oct 2018 - Sep 2019
Tacoma, WA
Course Instructor
Led weekly instruction on CSS frameworks and dev tooling for cohorts of 15+ students, running structured critiques and mentoring individuals from concept to job-ready portfolio.
Social Power
Aug 2018 - Sep 2019
Tacoma, WA
Web Developer
Designed, built, and launched 30+ client websites, including full e-commerce experiences with 100+ product catalogs, while leading client onboarding and defining KPI frameworks to align design with business goals.
Custom Plus
Feb 2018 - Jul 2018
Auburn, WA
Graphic Designer
Created 20+ email campaign templates, marketing collateral across multiple branch locations, and user-driven eCommerce enhancements.
Education
Bachelor of Arts - Digital Technology and Culture
Washington State University | Vancouver, WA | 2015-2017
Certification - Game Design
Washington State University | Vancouver, WA | 2015-2017
